This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery, available in print and digital formats.Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! There is a rumble: the deep-throated growl of 20 engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002099/bk_adbl_002099_sample.mp3. Digital audiobook in aax.
Gold Medal: Best Regional Fiction e-Book, Independent Publishers Book Awards 2017First Place: Best Fiction of 2017, North Street Book ContestWith her marriage over and life gone flat, Theresa Turner responds to an online ad and lands at a school in Kurdish Iraq. Befriended by a widow in a nearby village, Theresa is embroiled in the joys and agonies of traditional Kurds, especially the women who survived Saddam´s genocide only to be crippled by age-old restrictions, brutality, and honor killings.Theresa´s greatest challenge will be balancing respect for cultural values while trying to introduce more enlightened attitudes toward women - at the same time seeking new spiritual dimensions within herself.The Kurdish Bike is gripping, tender, wry, and compassionate - an eye-opener into little known customs in one of the world´s most explosive regions - a novel of love, betrayal, and redemption. 1. Language: English. Narrator: Alesa Lightbourne. Audio sample: http://samples.audible.de/bk/acx0/120647/bk_acx0_120647_sample.mp3. Digital audiobook in aax.
In today´s competitive business climate, you can´t just satisfy your customers. You have to be better than that, giving them experiences that they won´t forget. Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from ´´uncertainty´´ to ´´amazement´´. By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a ´´Cult of the Customer´´ - and teaches how you can do it, too.Hyken´s message is both powerful and timely: The happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. 1. Language: English. Narrator: Timothy Andrés Pabon. Audio sample: http://samples.audible.de/bk/gdan/003052/bk_gdan_003052_sample.mp3. Digital audiobook in aax.
Most companies still operate as if they control their customers. But, in today´s market, it´s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including ´´the power of me,´´ ´´the power of the heart,´´ and ´´the power of rebellion´´ - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company. 1. Language: English. Narrator: Dana Hickox. Audio sample: http://samples.audible.de/bk/gdan/001169/bk_gdan_001169_sample.mp3. Digital audiobook in aax.
An audiobook companion to the Slow Down, Sell Faster! sales training program Is your sales process in sync with today´s decision makers? For years the focus in sales organizations has been on the selling process. No surprise, therefore, that the single biggest mistake that salespeople make is getting ahead of the buyer. They´re ready for a close when the customer isn´t even clear about their needs or options. Which leads to - a lost sale! But tomorrow´s sales winners will be those who master today´s psychology of buying. Getting into Your Customer´s Head: The 8 Roles of Customer-Focused Selling shows salespeople how to approach selling from the buyer´s perspective. Kevin F. Davis has identified eight distinct steps that today´s more demanding customers go through when making a decision - the ´´Buy-Learning Process´´. He matches buy-learning with eight ´´Roles of Selling´´ that enable salespeople to get closer to prospects and customers in ways far superior to the competition. The result: more sales and more repeat business with long-term ´´client advocates´´ who´ll bring even more business to you. You´ll discover how to master the politics of the complex sale, how to sequence questions in a new and powerful way that eliminates price objections, how to penetrate and grow your key accounts, and how to take the mystery out of why customers don´t buy. 1. Language: English. Narrator: Kevin Davis. Audio sample: http://samples.audible.de/bk/gren/000039/bk_gren_000039_sample.mp3. Digital audiobook in aax.
Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation, it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This audiobook looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers. 1. Language: English. Audio sample: http://samples.audible.de/bk/summ/000014/bk_summ_000014_sample.mp3. Digital audiobook in aax.
Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! Includes: The truth about what customers really want, think, and feel The truth about keeping current customers happy and loyal The truth about the newest trends and advances in consumer behavior This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers. 1. Language: English. Narrator: Tim Lundeen. Audio sample: http://samples.audible.de/bk/acx0/000196/bk_acx0_000196_sample.mp3. Digital audiobook in aax.
Customer relationship management is of a great use to the multilevel business arrangement. Its use can be dated back to the era of preindustrialisation, when its need was found for keeping track about the needs and demands of the customer.Many advancements were made since that time, but the term CRM was finally identified in 2005. To date the CRM continuously gets updated with the recent technological advancements made in the software department. This makes the CRM endowed with best of the features to date.The CRM even keeps a database consisting of information about its customers´ personal details as well as the details about the purchasing interests of the customer, such as likes and dislikes for an item, purchasing history, etc. Apart from this, the company also tries to maintain communication through social media platforms to keep themselves updated with the experiences of the customers about the use of their product. It is also essential for maintaining relationship with their customers (new or old), which reflects upon the organization’s final output value.There is a wide application of customer relationship management in certain fields, and its scope remains wide. 1. Language: English. Narrator: Andrea Giordani. Audio sample: http://samples.audible.de/bk/acx0/123213/bk_acx0_123213_sample.mp3. Digital audiobook in aax.
Customer Loyalty provides the world´s leading tools, strategies, and principles from the world´s leading strategic business professionals. These are the systems and practices real world entrepreneurs and business leaders are using every day in their businesses to increase their customer loyalty and the overall lifetime value of their customers. 1. Language: English. Narrator: Scott Clem. Audio sample: http://samples.audible.de/bk/motv/000027/bk_motv_000027_sample.mp3. Digital audiobook in aax.