This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery, available in print and digital formats.Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! There is a rumble: the deep-throated growl of 20 engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002099/bk_adbl_002099_sample.mp3. Digital audiobook in aax.
The American Biker, a modern day cowboy and a symbol of rugged determination. Many American Bikers use the word ´´freedom´´ to describe the unequaled feeling of the open road with the wind at their backs, headed into the wondrous American landscape. They ride for freedom and the tranquility of the open road. From weekend day trips to cross country journeys, you´ll find bikers on every highway across the nation. Their lifestyle reflects the hardcore essence of all Americans. Motorcycles are freedom machines and wherever you see them, you know the spirit of America is still alive and riding on! In this unique program, we experience many inspiring and unique individuals who love their bikes as much as the American way of life. Learn how the saying ´´four wheels move the body, two wheels move the soul´´ has never been more accurate when you meet true blue American Bikers. 1. Language: English. Narrator: J. Michael Long, Dustin J. Smith, Chris ´Muggy´ Werth, Nick Crear, Dave ´Toad´ Baldwin, Lois Ooton, Robert Ruffin. Audio sample: http://samples.audible.de/rt/real/000379/rt_real_000379_sample.mp3. Digital audiobook in aax.
Ned Boulting has noticed something. It´s to do with bikes. They´re everywhere. And so are their riders. Some of these riders seem to be sporting sideburns and a few of them are winning things. Big things. Now Ned wants to know how on earth it came to this. And what, exactly is ´this´. In On the Road Bike, Ned Boulting asks how Britain became so obsessed with cycling. Ned’s search puts him in contact with some of the wonderful and wonderfully idiosyncratic people who have contributed to this nation’s two-wheeled history. It´s a journey that takes him from the velodrome at Herne Hill to the Tour of Britain at Stoke-on-Trent via Bradley Wiggins, Chris Boardman, David Millar (and David´s mum), Ken Livingstone, both Tommy Godwins, Gary Kemp (yes, him from Spandau Ballet) and many, many more. The result is an amusing and personal exploration of the austere, nutty soul of British cycling. 1. Language: English. Narrator: Ned Boulting. Audio sample: http://samples.audible.de/bk/rhuk/001546/bk_rhuk_001546_sample.mp3. Digital audiobook in aax.
Gold Medal: Best Regional Fiction e-Book, Independent Publishers Book Awards 2017 First Place: Best Fiction of 2017, North Street Book Contest With her marriage over and life gone flat, Theresa Turner responds to an online ad and lands at a school in Kurdish Iraq. Befriended by a widow in a nearby village, Theresa is embroiled in the joys and agonies of traditional Kurds, especially the women who survived Saddam´s genocide only to be crippled by age-old restrictions, brutality, and honor killings. Theresa´s greatest challenge will be balancing respect for cultural values while trying to introduce more enlightened attitudes toward women - at the same time seeking new spiritual dimensions within herself. The Kurdish Bike is gripping, tender, wry, and compassionate - an eye-opener into little known customs in one of the world´s most explosive regions - a novel of love, betrayal, and redemption. 1. Language: English. Narrator: Alesa Lightbourne. Audio sample: http://samples.audible.de/bk/acx0/120647/bk_acx0_120647_sample.mp3. Digital audiobook in aax.
Chris Monteiro, head of MasterCard Worldwide Communications, shares with us communication strategies companies should use in order to help drive growth. Monteiro is in charge of supporting global communications integration, helping the company achieve its vision of a world beyond cash. MasterCard, whose revenues have now reached 60% internationally after going public in 2006, has embraced purposeful listening to inform their business decisions. Listen as Monteiro provides concrete examples of how listening to consumer needs through various online platforms actually helps to improve products. Tracking over 80,000 related social media comments for their Mobile Payments option a few years ago helped MasterCard learn about the product’s reputation. In turn, MasterCard refined the product, delivering a solution that met each of their customer’s needs. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000308/bk_amai_000308_sample.mp3. Digital audiobook in aax.
Improving workplace culture isn´t just about making it more fun. All the holiday parties and cool decorations mean nothing when the workers aren´t engaged. Chris Carey points out that not all companies are built the same, and therefore, no two cultures will be the same. Just look at the military culture: Even though the style is dictatorial to the extreme, it is still effective. Chris isn´t suggesting we all hire drill sergeants for managers. Instead, the managers need to figure out what matters to their employees and foster a culture that encourages that, whether it be exciting innovation or excellent customer service. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000177/bk_amai_000177_sample.mp3. Digital audiobook in aax.
This is the second volume in the collection of Chris Dabb´s readings of Pete Sortwell´s comedy books. More Village Idiot Reviews: Brian, Ethel, and Father Frederick are back with more village idiocy. Frederick has injured his nipples in a vicious moped accident while on his honeymoon and no longer feels like a man. He´s taken up the drink again and is making people´s lives miserable with his antics. He can´t work out why strange men keep following him while he´s out drunk driving, though. Brian´s concentrating on getting through married life while trying to find a hobby that doesn´t hurt. His cousin, Jeff, has moved in for the summer and is on hand to help Brian with his assertiveness when he is bullied by the local biker, Jock. Ethel has discovered that it was Denny who made her shopping trolley explode last year, and with Denny now an adult and living outside the safety of the children´s home, it won´t be long before she exacts the revenge she´s been after. Meanwhile, a battle for power is taking place at the manor house. Lord Monty, who ordered his title from the Internet, is in a battle of wills with his gamekeeper, Chopper. Written entirely in the form of product reviews, we guarantee you´ve never listened to a book quite like this before. (Unless you listened to the first one.) More Office Idiot Reviews: There´s been lots of change in Hogsbottom Plugs. Jeff no longer has an obsession with Westlife or The Jackson Five. Hogsbottom has brought in a lawyer with a height complex and a dodgy bowel to help sell the company, so he can leave his wife and live the life of Riley with his mistress, who is also Jeff´s mother. The question is: Will Hogsbottom be able to get the sale through without Jeff finding out and ruining the future for everyone? 1. Language: English. Narrator: Chris Dabbs. Audio sample: http://samples.audible.de/bk/acx0/049420/bk_acx0_049420_sample.mp3. Digital audiobook in aax.
You don´t have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market. 1. Language: English. Narrator: Chris Abernathy. Audio sample: http://samples.audible.de/bk/acx0/094154/bk_acx0_094154_sample.mp3. Digital audiobook in aax.
Most companies still operate as if they control their customers. But, in today´s market, it´s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including ´´the power of me,´´ ´´the power of the heart,´´ and ´´the power of rebellion´´ - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company. 1. Language: English. Narrator: Dana Hickox. Audio sample: http://samples.audible.de/bk/gdan/001169/bk_gdan_001169_sample.mp3. Digital audiobook in aax.
An audiobook companion to the Slow Down, Sell Faster! sales training program Is your sales process in sync with today´s decision makers? For years the focus in sales organizations has been on the selling process. No surprise, therefore, that the single biggest mistake that salespeople make is getting ahead of the buyer. They´re ready for a close when the customer isn´t even clear about their needs or options. Which leads to - a lost sale! But tomorrow´s sales winners will be those who master today´s psychology of buying. Getting into Your Customer´s Head: The 8 Roles of Customer-Focused Selling shows salespeople how to approach selling from the buyer´s perspective. Kevin F. Davis has identified eight distinct steps that today´s more demanding customers go through when making a decision - the ´´Buy-Learning Process´´. He matches buy-learning with eight ´´Roles of Selling´´ that enable salespeople to get closer to prospects and customers in ways far superior to the competition. The result: more sales and more repeat business with long-term ´´client advocates´´ who´ll bring even more business to you. You´ll discover how to master the politics of the complex sale, how to sequence questions in a new and powerful way that eliminates price objections, how to penetrate and grow your key accounts, and how to take the mystery out of why customers don´t buy. 1. Language: English. Narrator: Kevin Davis. Audio sample: http://samples.audible.de/bk/gren/000039/bk_gren_000039_sample.mp3. Digital audiobook in aax.