New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller´s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. 1. Language: English. Narrator: Donald Miller. Audio sample: http://samples.audible.de/bk/tnwd/000713/bk_tnwd_000713_sample.mp3. Digital audiobook in aax.
Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber. Barry´s State of the Art Selling is the complete guide you need to develop the Customer-building strategies which will set you apart from the run-of-the-mill, and yield astronomical financial reward. Whether you´ve been in sales for decades or are just getting your feet wet in a sales career, you will benefit from the dozens of creative customer-focused techniques and philosophies outlined here - all of that can be instantly implemented to help you become a sales all-star. Learn from the best in the business how to break into a tough account, to effectively utilize referral selling to increase business, to establish customer rapport, and so much more. Practical and authoritative, master seller Barry Farber will help you to: Network with high-impact results. Build long-term relationships with your customers. Set realistic goals for high achievement. Have your customers sell for you. Organize your time, activities, and territory. State of the Art Selling is a full-service sales program that, whether you´re a veteran or a novice, will show you how to become a state-of-the-art sales tactician and send your earnings soaring to astonishing heights. 1. Language: English. Narrator: Barry Farber. Audio sample: http://samples.audible.de/bk/ntgl/000164/bk_ntgl_000164_sample.mp3. Digital audiobook in aax.
When you are doing business transactions over the World Wide Web, it is harder to build relationships with your prospects and customers than it would be if they were able to walk into your office or shop. After all, it has to be easier to get acquainted with someone who lives 100 meters away than it would be to get to know somebody on the other side of the world. For your online business to be successful, it is essential you do everything possible to earn the trust and respect of your prospects and customers. It is only by doing so that you can make money on a consistent basis. Get all the info you need here. 1. Language: English. Narrator: Alex Rehder. Audio sample: http://samples.audible.de/bk/acx0/027407/bk_acx0_027407_sample.mp3. Digital audiobook in aax.
What makes an effective and successful marketing leader? The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers´ business impact and career success. Listening to it, you´ll learn how to: Mobilize your boss: Make an impact at the highest level and align marketing with the company´s priorities. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. Mobilize your team: Build and align a winning marketing team. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company´s and customers´ needs - you´ll be able to help the business win in the market - and achieve your career goals. Warning: This is not a marketing book. It´s a leadership book for marketers, using the latest research on what works - and what doesn´t - in marketing´s digital age. Bonus: Receive full access to an online self-assessment tool and other marketing leadership resources. 1. Language: English. Narrator: John Haag. Audio sample: http://samples.audible.de/bk/graw/000215/bk_graw_000215_sample.mp3. Digital audiobook in aax.
Have you just started a business and are in the infancy stage? Maybe you´re an established business looking for something new and fresh to take your sales and business to the next level? This book can touch a wide gamut of experience. It will touch on things you might be familiar with, but never implemented into your business. It could even touch on things you never considered. I´d love to take you along through my journey - what I´ve found useful, what I´ve found irrelevant, and how to set yourself up for entrepreneurial business success. 1. Language: English. Narrator: Matt Weik. Audio sample: http://samples.audible.de/bk/acx0/113210/bk_acx0_113210_sample.mp3. Digital audiobook in aax.
At SurePayroll, employees win money for making mistakes. Although this approach may seem a little backwards, Michael Alter, president of the payroll provider, says the only way to continue to grow is to change and try new things. And it may account for the company´s fast growth, a three-year growth rate of 1.302 percent. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000132/bk_amai_000132_sample.mp3. Digital audiobook in aax.
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become ´´walking billboards´´ who will happily promote your brand. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon´s company Oasis, and has since proven itself in countless companies around the globe - from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, listeners can take the techniques that minted money for these brands and apply them directly to their own businesses. Filled with detailed, behind-the-scenes examples, this book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001242/bk_gdan_001242_sample.mp3. Digital audiobook in aax.
In a world where consumers have infinite choices, it´s almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win. 1. Language: English. Narrator: Grover Gardner. Audio sample: http://samples.audible.de/bk/graw/000012/bk_graw_000012_sample.mp3. Digital audiobook in aax.
Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation, it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This audiobook looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers. 1. Language: English. Audio sample: http://samples.audible.de/bk/summ/000014/bk_summ_000014_sample.mp3. Digital audiobook in aax.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery, available in print and digital formats.Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! There is a rumble: the deep-throated growl of 20 engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002099/bk_adbl_002099_sample.mp3. Digital audiobook in aax.